How many times would you accept being told "No" before giving up?
For those who know me well, you'll already be familiar with the motor vehicle insurance claim dispute that consumed almost 14 months of my life following an incident in the Simpson Desert.
What many people don't know is that my claim wasn't rejected once. It wasn't rejected twice. It was rejected four or five separate times, with a different justification appearing whenever I successfully challenged the previous one.
Like most Australians, I paid my premiums and believed that if something went wrong, my insurer would assess my claim fairly and honestly. What followed instead was a battle that tested my patience, determination, and faith in a system that is supposed to protect policyholders.
When I first started speaking publicly about what happened, I expected a stronger reaction than I received. Then I realised something. Most people don't pay much attention to insurance disputes because they assume it won't happen to them.
The reality is that every one of us who holds insurance—whether it's for our vehicle, home, contents, caravan, boat, or business—is only one claim away from finding ourselves in exactly the same position.
Over the course of my dispute, I developed what I call the "9 out of 10 Theory."
The theory is simple.
Nine out of ten people will eventually give up.
They become exhausted. They lose confidence. Life gets in the way. The stress becomes too much. They simply accept the insurer's decision and move on.
The system relies on that.
I made a decision very early in the process that I would be the tenth person.
The person who refused to walk away.
The person who kept asking questions.
The person who demanded evidence.
The person who challenged every inconsistency.
And ultimately, the person who proved the insurer was wrong.
My story isn't about revenge. It isn't about bitterness. It's about accountability. It's about understanding your rights. It's about refusing to accept a decision simply because it came from a large corporation.
Most importantly, it's about showing ordinary people that they can challenge a decision when the facts don't add up.
If you've ever wondered whether one person can stand up to a large insurer and win, I invite you to read my story.
You may never need the information.
But if the day ever comes when an insurer says "No" to your claim, you might be glad you did.
I was told "No" five times.
I proved them wrong.
And I won.